What if business was more inspired and modeled by human anatomy?

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would we begin to rethink the way we have been writing business models, or executing business decisions and go further to debug how we have shaped and branded business identities for centuries? The question now is how …?

The human body is phenomenal. It is complex, beautiful and sometimes it threatens you, surprises you or even inspires you – as funny as it may be – most of us didn’t get that manual to our bodies – we keep writing the body manual. Like that time you had your first teeth come out – everyone got so excited as they watched you chew for the first time – your parents didn’t freak out because that part of the human body manual exists. – you didn’t choose that moment, did you? Yet the human body in its complexity – has a brain which is within a body in order to perform its function and the way we think is in fact what makes us individuals. You are part of your human body even though you might not understand the functionality of the eye – you still can see. It was not a prerequisite to understand human anatomy in order to be alive. But it is crucial to learn how your body works to be useful, complete and alive!

So why all the rambling about body parts? Well – think about it- in a society where people are putting a lot of focus on fitness, identity and freedom- the society seems to understand the necessity of making good decisions about how to take care of your body and express yourself freely – the healthy body is a concept everyone understands .

What if we took that and we began to model businesses as human bodies, would we treat them differently, would we begin to rethink the way we have been writing business models, or executing business decisions and go further to debug how we have shaped and branded business identities for centuries?

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